Nike and Education Unite!

This article I found in the Oregonian discusses how Nike has awarded $1 million dollars to schools in the Portland, Hillsboro and Beaverton areas. The schools in which they work with are mostly elementary and middle schools. Nike leaders take time out to work with teams of the principal and a group of teachers within that certain school.

The money that is given goes towards substitute teachers for the selected teachers participating and the meetings. These meetings are designed to review teaching techniques, student achievement, and find new and efficient ways to teach students their required knowledge. In the elementary and middle school levels in Beaverton, they are focusing a lot on writing skills and trying to bring them up. In Hillsboro the focus is a little different the emphasis on teaching students to speak and write proficiently in English if it is their second language.

This is a great example of how corporations are using their money to better their local communities. Nike is not just giving the schools money to buy the best technology, but instead the opportunity to brainstorm ideas coming from the sources (teachers and administrators) themselves.