Wednesday, January 20, 2010

The battle between Apple and Google

This article from Business Week talks about the battle between Apple and Google. On January 5th, Google came out with the Nexus One, a touchscreen smartphone, much like the iPhone. Apple then purchased, on the same day that the Nexus One was released, Quattro Wireless for $275 million. The point being that Google is doing something that Apple would normally do, and Apple is doing something that Google would normally do. The article states that often times, when companies mimic each other, it's a sign of war or competition. Each trying to outdo the other at what they're known for. Although Google isn't at much risk when it comes to regular search advertising, they may be vulnerable when it comes to mobile advertising, but are looking to make improvements.

The reason that this article caught my attention was because it mentioned two of the companies which names I see and use on a daily basis. I think Google has a better chance at matching Apple at what they do best than Apple matching Google.

1 comment:

  1. This is an interesting article, it will be interesting to see if Google continues to produce cell phones. I haven't heard much about sales of the Google phone. The only thing I heard about the Google phone coming out is that people camped out to get them the first day they came out. I don't know if I agree with your last comment, because I think that you could argue that what both companies do best are both related to computers and the internet.

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