Less Known Advertisers Taking Over Super Bowl

I found this article at Forbes.com, it shows the new trend in Super Bowl advertising. Many large corporations are investing their money on online add campaigns and passing on Super Bowl advertising. One such company is Pepsi who announced they are passing up the Super Bowl because everyone watching the big game already knows who they are. Instead Pepsi is investing $20 million on an interactive Internet campaign, which include promotion by Facebook.

So what companies are shelling out the cash to advertise during the Super Bowl? Developing companies that want to establish a brand image and companies that want to change public reception. Some of these companies include Go Daddy, E-Trade, and Hyundia.

However, some staple advertisers will remain including Anheuser-Busch and their memorable Budweiser ads as well as Levi's. This article shows where the money in advertising is going--to the Internet where companies can reach more people globally than on television. Some analysts believe that "Super Bowl advertising as we've known it is gone."