Animation Industry

The article I found in January 10th's New York Times explains the world of animation companies and the layout of their successes. For many people, the big names in the industry are Dream Works and Pixar, however one group called Blue Sky has taken a lot of people by surprise and doesn't let its small time, non Hollywood approach get them down.

While animated films continue to bring in big money at the box office and also in stores once the actual DVDs have been released, the world is seeing an even larger demand for new family flicks. While the main two commercialized feature film companies as mentioned above (DreamWorks and Pixar) still hold the title as the most profitable and award winning animation entities, Blue Sky now has the third highest ranked movie, Ice Age: Dawn of the Dinosaurs. While not working at an even close to comparable rate of production, this is still an accomplishment and honor that this east coast company should be proud of.

New technologies also allow for improvements in the computer generated world and are making viewers flock to the theaters in order to see the newest film. Because of this, all three companies are continuing in their quest of producing the "best" movie.

There are a lot of aspects of this industry to spin off of. Whether it's the spirit of competition, the reason people keep coming back to watch animated films, or the surprising successes of even the smallest companies, animation is something that dominates the arts market and will continue to have emphasis within the film industry.