Winter Biz Buzz

It seems that cell phones have obtained a more important roll than simply a means of communicating with others, according to an article that i found in the Wall Street Journal. The fashion brand Versace plans on marketing its new chic cell phone. Though the idea of fashionable cell phones is several years old, it seems that the trend is picking up. Cell phones are now competing with watches to demonstrate the wealth of their owners, cell phones costing several thousands of dollars are for sale around the world. These phones are treated as jewlery, often gold plated and/or covered in precious stones.

The new Versace cell phone is set at $5000 dollars and will be sold in high end beauty and boutique stores. Because designer cell phones have been selling most strongly through Asia and Russia, that is undoubtedly where they plan on targeting.

http://online.wsj.com/article/SB10001424052748703626604575011142248650182.html?mod=googlenews_wsj