According to this article that I found in BBC, the US coffee chain giant made a net profit of $241.5 million in the three months to the end of December, compared with $64.3 million a year earlier. They won back customers by extensive cosy-cutting work over the past year.
They cut thousands of jobs and shut down hundreds of stores over the past two years to lower the costs. They also introduced new and lower price coffee.
I think this is interesting because I am a coffee person and I like to read about new about coffee. Also, I am impressed because Starbuck tripled their profit in only a year. I remember there were a time that I saw 2 or 3 starbucks in a city and it is unnecessary. I think they made a good decision and it turns out good.
Thursday, January 21, 2010
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